The Tampico Paired Up Drinks Have Fruit and Vegetable Juice
Michael Hemsworth — March 16, 2021 — Marketing
References: tampico & progressivegrocer
The Tampico Paired Up drinks are the latest offering from the brand that are positioned as a better-for-you option for consumers to pick up as a healthier alternative to existing shelf-stable varieties on the market.
The drinks come in three flavors including Beet the Day, Carrot On and Pump It Up, which will all provide one combined serving of fruits and vegetables per eight-ounce serving. The drinks contain no added sugar or artificial sweeteners as well as no artificial colors, flavors or preservatives in the mix.
The Tampico Paired Up drinks contain 100% of the recommended daily serving of vitamin C along with being a good source of vitamins A and E. The drinks come in 48-ounce bottles with a suggested price point of between $2.99 and $3.99.
The drinks come in three flavors including Beet the Day, Carrot On and Pump It Up, which will all provide one combined serving of fruits and vegetables per eight-ounce serving. The drinks contain no added sugar or artificial sweeteners as well as no artificial colors, flavors or preservatives in the mix.
The Tampico Paired Up drinks contain 100% of the recommended daily serving of vitamin C along with being a good source of vitamins A and E. The drinks come in 48-ounce bottles with a suggested price point of between $2.99 and $3.99.
Trend Themes
1. Shelf-stable Health Drinks - The trend of health-focused shelf-stable drinks creates an opportunity for companies to explore innovative and convenient ways of providing nutritious beverages to consumers.
2. Vegetable and Fruit Juice Pairings - As consumers become more interested in incorporating vegetables and fruits in their diets, there is a growing trend for innovative drinks that combine the two, creating opportunities for companies to expand into this market.
3. No Artificial Sweeteners - The trend of avoiding artificial sweeteners and using natural ingredients to achieve sweetness creates opportunities for companies to create healthier and more natural beverage options.
Industry Implications
1. Beverage Industry - The beverage industry can explore the trend of health-focused, fruit and vegetable juices pairings, and can innovate to create healthier shelf-stable drink options.
2. Retail Industry - The retail industry can leverage the growing demand for healthy shelf-stable drinks to offer consumers convenient and nutritious beverage options that align with their health goals.
3. Health and Wellness Industry - The health and wellness industry can tap into the trend of natural ingredients and no artificial sweeteners to develop healthier and more natural beverage products, aligning with consumer preferences for healthier options.
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