The TAM Cargo Campaign Illustrates Everyday Objects
Meghan Young — November 30, 2011 — Marketing
References: yr & ibelieveinadv
Shipping items, especially fragile and large objects, can be a big hassle, but TAM Cargo can make the process easier as their ad campaign shows. The TAM Cargo ad campaign takes typical land masses and arranges them into atypical shapes such as a guitar, rocking horse and lamp. These images, coupled with the tag line, “Any thing to any where,” illustrates just how accommodating this particular shipping company is.
Conceived and executed by Y&R, an ad agency based in Sao Paulo, the TAM Cargo ad campaign is clever, creative and relies on imagery that many people instantly recognize. The TAM Cargo ad campaign certainly takes aerial shots to a whole new level thanks to Big Studios who helped capture these pictures.
Conceived and executed by Y&R, an ad agency based in Sao Paulo, the TAM Cargo ad campaign is clever, creative and relies on imagery that many people instantly recognize. The TAM Cargo ad campaign certainly takes aerial shots to a whole new level thanks to Big Studios who helped capture these pictures.
Trend Themes
1. Creative Advertising - Opportunity for businesses to use clever and imaginative ad campaigns to capture consumer attention.
2. Visual Representation - Opportunity for companies to convey their brand message through visually appealing and easily recognizable images.
3. Convenient Shipping - Opportunity for shipping companies to offer hassle-free and accommodating shipping services to attract customers.
Industry Implications
1. Advertising - Opportunity for ad agencies to provide innovative and captivating campaigns for their clients.
2. Photography - Opportunity for photography studios to specialize in capturing unique aerial shots and visual representation.
3. Logistics - Opportunity for shipping companies to improve their services and provide convenient and reliable shipping solutions.
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