Temptations' 'Catterbox' Gives Felines a Human Voice
Laura McQuarrie — April 28, 2016 — Lifestyle
References: temptationslab & adweek
'Catterbox' is the name of a new talking cat device from Temptations Lab that aims to streamline communication between felines and their owners.
After analyzing a wide variety of cat noises, the Temptations Lab created a 3D-printed collar with a microphone and sensor, as well as built-in Bluetooth technology and Wi-Fi connectivity in order to relay its findings with a companion app. Once the collar captures a cat's meow, it is able to translate what the pet might be trying to say in a language that's better understood by humans.
The prototype talking cat collar has now been launched in the United States and New Zealand, providing the chance for pets and their owners to become closer. Temptations global brand director Pete Simmons says: "At the Temptations brand, we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further."
After analyzing a wide variety of cat noises, the Temptations Lab created a 3D-printed collar with a microphone and sensor, as well as built-in Bluetooth technology and Wi-Fi connectivity in order to relay its findings with a companion app. Once the collar captures a cat's meow, it is able to translate what the pet might be trying to say in a language that's better understood by humans.
The prototype talking cat collar has now been launched in the United States and New Zealand, providing the chance for pets and their owners to become closer. Temptations global brand director Pete Simmons says: "At the Temptations brand, we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further."
Trend Themes
1. Pet Wearables - The rise of talking cat collars opens up opportunities for developing more pet wearables for better pet-human communication.
2. Smart Home for Pets - Talking cat collars may pave the way for creating a smart-home environment for pets, with intelligent devices that improve communication with humans.
3. Pet Voice Translation - Pet voice translation is a growing trend that can disrupt the pet industry by creating more opportunities for developing innovative products for pet-human communication.
Industry Implications
1. Pet Industry - Talking cat collars have the potential to disrupt the pet industry by creating new products and services that cater to enhanced pet-human communication.
2. Wearable Technology Industry - The development of talking cat collars opens up opportunities for companies in the wearable technology industry to explore new markets and develop innovative products for pets.
3. Translation Industry - Pet voice translation is an emerging area in the translation industry, and this new trend can lead to the creation of innovative solutions for real-time translation between pets and humans.
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