Take Tequila Comes in Four Varieties Perfect for a Range of Recipes
Michael Hemsworth — March 15, 2024 — Lifestyle
References: globalbrands & foodbev
Take tequila is a new product range from Global Brands launching into the UK market as a series of high-quality products perfect for elevating your choice of recipe with authentic flavor. The products include a 100% Blue Weber agave blanco tequila alongside three tequila liqueurs in Pink Grapefruit, Jalapeño and Pineapple flavors. The spirits come in with a 38% ABV for the tequila blanco and 34% ABV for the liqueurs, and are making their debut in the UK market in 70cl bottles priced at £29.99 each.
Marketing Director at Global Brands Matt Bulcroft commented on the new Take tequila products saying, "We’ve developed a brand that challenges perceptions of tequila, with a fresh take on the category. Our new liqueurs offer a fantastic base for margaritas, as well as great tasting shots, without the need for salt and lime.”
Marketing Director at Global Brands Matt Bulcroft commented on the new Take tequila products saying, "We’ve developed a brand that challenges perceptions of tequila, with a fresh take on the category. Our new liqueurs offer a fantastic base for margaritas, as well as great tasting shots, without the need for salt and lime.”
Trend Themes
1. Flavorful Tequila Liqueurs - Exciting consumers with innovative tequila liqueurs in unique flavors like Pink Grapefruit and Jalapeño to elevate cocktail experiences.
2. Authentic Tequila Products - Introducing a range of tequila products made from 100% Blue Weber agave for a premium and genuine taste.
3. Alternative Margarita Bases - Providing mixologists and home bartenders with new options for margaritas beyond the traditional salt and lime combination.
Industry Implications
1. Alcohol and Spirits Industry - Incorporating innovative tequila liqueurs into the alcohol and spirits industry to cater to evolving consumer preferences and cocktail trends.
2. Hospitality and Beverage Services - Exploring opportunities within the hospitality and beverage services sector to offer unique tequila-based drinks and cocktails to customers seeking new experiences.
3. Retail and Consumer Goods Market - Expanding product offerings in the retail and consumer goods market with versatile tequila products that can appeal to a broader range of consumers interested in mixology.
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