Taft Clothing Sells Premium Shoes at Wholesale Prices
References: taftclothing & forbes
People tend to expect exorbitant prices on luxury items, but luxury startup Taft Clothing proves that that need not be the case. The premium cobbler and apparel company uses a direct-to-consumer e-commerce model that saves significant premiums for those making the purchase. With Taft Clothing, consumers can dress in luxury without having to spend like they do.
Taft's shoemaking factory is in the south of Spain, a region with a rich history of fine leather and artisan craftsmanship. The company's craftspeople are from shoemaking families, so they've been ensconced in the practice for their entire lives. Such production principles would typically lead to prices that would make many blush, but thanks to Taft's direct-to-consumer system, people only pay for the minimum cost associated with the shoes after production, business overhead, and the company's mark up.
Taft's shoemaking factory is in the south of Spain, a region with a rich history of fine leather and artisan craftsmanship. The company's craftspeople are from shoemaking families, so they've been ensconced in the practice for their entire lives. Such production principles would typically lead to prices that would make many blush, but thanks to Taft's direct-to-consumer system, people only pay for the minimum cost associated with the shoes after production, business overhead, and the company's mark up.
Trend Themes
1. Direct-to-consumer Luxury - More luxury startups can adopt Taft Clothing's direct-to-consumer e-commerce model to offer premium products at lower prices.
2. Artisanal Expertise - Companies in other industries can tap into the wealth of artisanal expertise in various regions around the world to create and sell high-quality products at affordable prices.
3. Upskilling Workforce - Investing in workers with a heritage of artisanal expertise can lead to the creation of high-quality products that can be sold at competitive prices.
Industry Implications
1. Luxury Fashion - Other luxury fashion brands can adopt Taft Clothing's direct-to-consumer e-commerce model to offer premium products at lower prices.
2. Furniture - Furniture makers can tap into regions with a history of artisanal craftsmanship to create and sell high-quality furniture at competitive prices.
3. Gourmet Food - Investing in workers with a heritage of artisanal expertise can lead to the creation of high-quality gourmet food products that can be sold at competitive prices.
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