This Taco Bell Game Simulates the Torture of Waiting Around in Line
Laura McQuarrie — July 22, 2014 — Tech
The Waiting Game is a new Taco Bell game that teases how close Canada is to getting the Cool Ranch Doritos Locos Tacos. Although this isn't new to other parts of the world, there are many Canadians who have been sending out tweets showing their excitement and anticipation.
The Taco Bell game is styled like a retro arcade game and it asks for a little more patience from those who are hungry for tacos. To play The Waiting Game, users will need to stand in line and wait—that's it. If a player hasn't totally lost it by the end of the experience, they'll be rewarded with a coupon for a free Cool Ranch Doritos Locos taco. If you've got some time on your hands, you can try out the game for yourself online.
The Taco Bell game is styled like a retro arcade game and it asks for a little more patience from those who are hungry for tacos. To play The Waiting Game, users will need to stand in line and wait—that's it. If a player hasn't totally lost it by the end of the experience, they'll be rewarded with a coupon for a free Cool Ranch Doritos Locos taco. If you've got some time on your hands, you can try out the game for yourself online.
Trend Themes
1. Retro Arcade Games - Disruptive innovation opportunity: Develop new retro arcade games that engage users and promote brand loyalty.
2. Customer Experience Gamification - Disruptive innovation opportunity: Integrate gamification elements into customer experiences to enhance engagement and reward loyalty.
3. Social Media Anticipation - Disruptive innovation opportunity: Capitalize on social media anticipation to build excitement and generate buzz for new product releases.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Incorporate gamified elements into fast food ordering and waiting processes to enhance customer satisfaction.
2. Digital Entertainment - Disruptive innovation opportunity: Create interactive online games that provide entertainment while promoting brand awareness and engagement.
3. Social Media Marketing - Disruptive innovation opportunity: Leverage social media platforms to create anticipation and generate excitement around new product launches.
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