Arby's 'Greek Gyro Games' Offers a Free Gyro to Players
Michael Hemsworth — August 27, 2020 — Marketing
References: arbys & brandeating
The Arby's 'Greek Gyro Games' video game is a new digital pastime from the QSR brand that will offer patrons with a bit of entertainment that will reward them with free food. The brand has announced that players of the game will be rewarded with a coupon for a free Gyro when they complete the online browser game, which is reported to take about an hour to complete. The game is available via the brand's website and requires participants to run with a torch to relight the gyro broiler that has gone out.
The Arby's 'Greek Gyro Games' video game is available now for a limited time and is reported to likely be around through August 31, 2020.
Image Credit: Arby's
The Arby's 'Greek Gyro Games' video game is available now for a limited time and is reported to likely be around through August 31, 2020.
Image Credit: Arby's
Trend Themes
1. Quick-service Restaurant (QSR) Gamification - Opportunity for QSR brands to engage customers through video games and offer rewards like free food.
2. Food-based Digital Promotions - Increasing use of digital games as a marketing tool to incentivize customers with food giveaways.
3. Interactive Brand Experiences - Growing trend of brands creating interactive online experiences to entertain and engage their audience.
Industry Implications
1. Fast Food - Fast food chains can explore gamification as a way to promote their products and drive customer engagement.
2. Gaming - Opportunity for the gaming industry to collaborate with food brands and create branded game experiences.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop and implement creative digital promotions to attract and retain customers.
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