Invisibobble's Disney Line is Inspired by Popular Princesses
Elena Rahman — August 18, 2021 — Fashion
References: invisibobbleus & cosmeticsbusiness
Invisibobble's newest Disney line features hair accessories inspired by popular princesses. Following its Crayola launch this summer, the hair accessory specialist brand includes products from four beloved princess stories in its latest brand collaboration. Disney princess fans can dress up like Cinderella, Belle, Ariel, Elsa, and Anna using the new hair accessories.
The four-category collection includes items such as the Bowtique, the HairHalo, the two-piece Sprunchie multipack, and five-piece Original Traceless Hair Ring multipack. Each item references the unique artistic style of the princess character it represents. Sophie Trelles-Tveda, the founder of Invisibobble, explains that "the collection brings the nostalgic magic of Disney princess characters and Frozen queens to modern designed accessories that are fun and playful."
Image Credit: Invisibobble
The four-category collection includes items such as the Bowtique, the HairHalo, the two-piece Sprunchie multipack, and five-piece Original Traceless Hair Ring multipack. Each item references the unique artistic style of the princess character it represents. Sophie Trelles-Tveda, the founder of Invisibobble, explains that "the collection brings the nostalgic magic of Disney princess characters and Frozen queens to modern designed accessories that are fun and playful."
Image Credit: Invisibobble
Trend Themes
1. Princess-themed Hair Accessories - With the popularity of Disney princess-themed hair accessories, there is a disruptive opportunity to create unique, high-quality hair accessories with modern designs.
2. Character-based Accessory Collections - The success of Invisibobble's Disney princess-themed accessory collection highlights the potential for accessory companies to collaborate with popular characters for new products.
3. Nostalgic-meets-modern Designs - There is a trend towards combining nostalgic designs with modern styles in the accessory industry, which presents an opportunity for companies to offer products that appeal to both older and younger consumers.
Industry Implications
1. Hair Accessories Industry - With the release of Invisibobble's Disney princess-themed hair accessories, there is an opportunity for companies in the hair accessories industry to capitalize on the trend and release their own innovative and unique twist on character-based hair accessories.
2. Fashion Industry - The success of Invisibobble's princess-themed collection highlights the potential for the fashion industry to collaborate with popular characters and franchises to offer unique products that appeal to fans.
3. Children's Accessories Industry - Invisibobble's Disney princess-themed accessories are likely to appeal to young children, indicating a potential opportunity for companies in the children's accessories industry to create similar products that appeal to younger audiences.
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