Zack Bia Joins ASICS on a Special GEL-KAYANO 14 Collab
Zack Bia works in collaboration with ASICS on a special new GEL-KAYANO 14 collaboration project that is meant to celebrate his independent record label Field Trip Recordings.
Speaking to HYPEBEAST, Bia states that “As we got to a place where this opportunity became available to us, there was such a natural fit with the ASICS team that we caught early in our conversations even from the genuine enthusiasm they expressed and the freedom they were looking to give us on the project. There was also a deep love for the GEL-KAYANO 14’s actual utility as a running shoe but also the design and silhouette, and the fact that our team felt like we loved the sneaker on multiple fronts was why it kept catching our eye.” There will only be 200 pairs of the sneaker to launch and all of these will be gifted to his friends and family.
Image Credit: ASICS
Speaking to HYPEBEAST, Bia states that “As we got to a place where this opportunity became available to us, there was such a natural fit with the ASICS team that we caught early in our conversations even from the genuine enthusiasm they expressed and the freedom they were looking to give us on the project. There was also a deep love for the GEL-KAYANO 14’s actual utility as a running shoe but also the design and silhouette, and the fact that our team felt like we loved the sneaker on multiple fronts was why it kept catching our eye.” There will only be 200 pairs of the sneaker to launch and all of these will be gifted to his friends and family.
Image Credit: ASICS
Trend Themes
1. Collaborative Limited-edition Merchandise - The fast-changing consumer trends for exclusive fashion merchandise presents a great opportunity for brands to initiate collaborations and attract more customers.
2. Celebrity/influencer Marketing - Influencer partnerships provide access to targeted audiences and can increase brand awareness, which can attract a wider audience.
3. Sustainable and Ethical Fashion - Sustainability in fashion has become an important aspect that is changing consumer preferences and expectations. Ethical practices in fashion manufacturing present opportunities for new and established brands.
Industry Implications
1. Athletic/shoe Industry - Collaborations present innovative opportunities for athletic companies to create buzz around their products, enhance their brand image and reach younger consumers.
2. Music Industry - The music industry can find opportunities for creative branding and brand attachment through collaborations with fashion brands and merch production.
3. Fashion Industry - As the fashion industry undergoes transformational shifts, it presents opportunities such as ethical and sustainable fashion manufacturing, collaborations, and celebrity/influencer marketing.
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