This Ad by the Swiss Post Shows Packages Being Delivered to Tourists
References: adweek & designtaxi
This ad by the Swiss Post shows packages being delivered to unaware tourists. The idea for this commercial is to promote the brand's delivery service, which will deliver any package to any person, even if they miss the delivery the first time.
The commercial itself sees about 30 packages being remotely controlled to tour the streets of Switzerland in order to find the person to whom the package belongs to. There were cameras set up to capture the moments and see how people reacted. While at first the people were shocked, it also always brought a smile to their faces.
This clever ad by Swiss Post is a great way to build the brand's image and create a personal connection to each of its users. By designing a user-specific package for certain people, it brings a sense on connectivity to the user and to the brand.
The commercial itself sees about 30 packages being remotely controlled to tour the streets of Switzerland in order to find the person to whom the package belongs to. There were cameras set up to capture the moments and see how people reacted. While at first the people were shocked, it also always brought a smile to their faces.
This clever ad by Swiss Post is a great way to build the brand's image and create a personal connection to each of its users. By designing a user-specific package for certain people, it brings a sense on connectivity to the user and to the brand.
Trend Themes
1. User-specific Packaging - Creating customized packaging for specific customers to enhance the brand's personal connection.
2. Remote-controlled Deliveries - Utilizing remote-controlled vehicles to deliver packages, providing convenience and efficient delivery services.
3. Emotional Advertising - Using surprise deliveries to create a memorable and positive emotional connection with customers.
Industry Implications
1. Logistics and Delivery - Applying remote-controlled vehicles in the delivery process to optimize efficiency and customer satisfaction.
2. Advertising and Marketing - Exploring innovative and emotional advertising approaches to engage and connect with consumers.
3. Customer Relationship Management - Developing personalized packaging to establish strong customer relationships and increase brand loyalty.
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