What3words Solves Parcels Being Delivered to Wrong Address
Bryce Mason — May 3, 2022 — Marketing
References: thedrum
what3words is looking to solve one of the biggest modern-day problems known to man; parcels being delivered to the wrong home address. The company simplifies package deliveries by dividing the world into three-meter squares, giving each one a unique three-word address for people to find in situations such as emergencies. Even If you don't have a formal address, your package will get to you through these GPS coordinates.
The commercial begins with a young man asking his senior neighbor if his packages accidentally ended up at her house, which she denies. Immediately in the background, you can see her husband with red Beats Studio3s, a vibrant Orange sweater, and a side bag belonging to the gentleman knocking at the door. The older woman takes a step forward to conceal her husband walking by, and the camera gives us a hilarious angle of her orange Nike Air Jordan 1 shoes.
The platform is free for anyone to use via app or online maps and is sure to save users the hassle of tracking down lost packages.
Image Credit: what3words
The commercial begins with a young man asking his senior neighbor if his packages accidentally ended up at her house, which she denies. Immediately in the background, you can see her husband with red Beats Studio3s, a vibrant Orange sweater, and a side bag belonging to the gentleman knocking at the door. The older woman takes a step forward to conceal her husband walking by, and the camera gives us a hilarious angle of her orange Nike Air Jordan 1 shoes.
The platform is free for anyone to use via app or online maps and is sure to save users the hassle of tracking down lost packages.
Image Credit: what3words
Trend Themes
1. Package Delivery Tracking Technology - Innovative tracking technology can revolutionize package delivery services and prevent packages from being delivered to the wrong address.
2. GPS Coordinate-based Addressing - GPS coordinates can replace traditional addressing systems and simplify the process of package delivery and tracking.
3. Emergency Response Location System - The GPS-based three-word addressing system can be used as an emergency response location system, helping to locate people in critical situations quickly.
Industry Implications
1. Logistics and Shipping - Logistics and shipping companies can benefit from implementing GPS-based package delivery tracking technology to streamline their operations and reduce losses due to packages being delivered to the wrong address.
2. Emergency Services - Emergency services can leverage the GPS-based three-word addressing system to more accurately locate people in need of urgent assistance and improve response times.
3. Mapping and Navigation - Companies that specialize in digital mapping and navigation can integrate the GPS-based three-word addressing system into their products, making them more accurate and convenient for users.
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