Spudsy Sweet Potato Puffs are Family-Friendly and Allergen-Free
Laura McQuarrie — July 25, 2018 — Lifestyle
References: spudsy & projectnosh
Ashley Boeckle, who co-founded the protein-infused nut butter brand Buff Bake, is now launching a new venture that's all about sweet potato snacks. Spudsy introduces a gluten-free, non-GMO line of sweet potato puffs in three flavors: Cheesy Cheddar, Crunchy Cinnamon and the sweet and savory Bangin' Bar-B-Q. These free-from snacks have the potential to satisfy the whole family with their fun flavors, as well as their plant-based allergen-free formulas.
The launch of the new sweet potato snack company is set to happen as part of a Kickstarter campaign, with an initial focus on direct-to-consumer sales.
Health-centric puffed, popped and crisped snacks have become the favorite snack choice of many conscious consumers, due to their clean-label formulas and perceived lightness.
The launch of the new sweet potato snack company is set to happen as part of a Kickstarter campaign, with an initial focus on direct-to-consumer sales.
Health-centric puffed, popped and crisped snacks have become the favorite snack choice of many conscious consumers, due to their clean-label formulas and perceived lightness.
Trend Themes
1. Health-centric Snacking - The rise of health-conscious consumers creates an opportunity for clean-label, plant-based snacks like Spudsy's sweet potato puffs.
2. Gluten-free Alternatives - As more consumers seek gluten-free options, there is a growing market for allergen-free snacks like Spudsy's sweet potato puffs.
3. Direct-to-consumer Sales - Spudsy's initial focus on direct-to-consumer sales through Kickstarter highlights the trend of brands bypassing traditional retail channels for a more direct relationship with consumers.
Industry Implications
1. Snack Food - The snack food industry can capitalize on the demand for nutritious and allergen-free snacks like Spudsy's sweet potato puffs.
2. Celiac-friendly Products - The celiac-friendly products industry has an opportunity to provide more gluten-free alternatives like Spudsy's sweet potato puffs.
3. Crowdfunding Platforms - Crowdfunding platforms like Kickstarter can benefit from the increasing number of startups using these platforms to launch innovative products like Spudsy's sweet potato puffs.
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