Mellower Coffee Launched New Beverage Named 'Sweet Little Rain'
Grace Mahas — June 18, 2019 — Lifestyle
References: facebook & mymodernmet
Mellower Coffee, a Chinese cafe located in Singapour, recently launched a picture-perfect coffee aptly named 'Sweet Little Rain.' The coffee shop is known for its magical creations, however, its newest launch is a "literal storm in a teacup" and is delighting and mystifying customers.
The Americano coffee is accompanied by a suspended white cotton candy "cloud" that drips sugar when heated by the steam of the beverage. This mystical beverage has already gotten notable attention on social media for being innovative and eye-catching. The new drink has not yet been released in all 50+ Mellower Coffee locations but may become a staple on the chain's menu as it continues to gain international attention.
Image: @Parsa__aram/Instagram,
The Americano coffee is accompanied by a suspended white cotton candy "cloud" that drips sugar when heated by the steam of the beverage. This mystical beverage has already gotten notable attention on social media for being innovative and eye-catching. The new drink has not yet been released in all 50+ Mellower Coffee locations but may become a staple on the chain's menu as it continues to gain international attention.
Image: @Parsa__aram/Instagram,
Trend Themes
1. Picture-perfect Beverages - The trend of visually stunning and Instagram-worthy drinks presents opportunities for cafes and coffee shops to attract customers seeking unique experiences.
2. Magical Food and Beverage Creations - The trend of creating mystical and interactive food and beverage items allows businesses to tap into customers' desire for whimsical and enchanting experiences.
3. Social Media-worthy Innovations - The trend of creating innovative and visually striking products for social media promotion opens doors for businesses to gain attention and expand their customer base.
Industry Implications
1. Cafe and Coffee Shop - Cafes and coffee shops can explore the opportunity to create and promote picture-perfect beverages like 'Sweet Little Rain' to attract customers and differentiate themselves from competitors.
2. Food and Beverage - The food and beverage industry can embrace the trend of magical creations to offer unique and memorable experiences, attracting a wider range of customers and increasing customer loyalty.
3. Social Media and Marketing - Social media and marketing industries can leverage the trend of social media-worthy innovations to help businesses gain visibility, increase brand awareness, and drive engagement.
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