The Swarovski x House of Hello Kitty Collaboration is Sparkly Cute
Caris Cruz — July 11, 2011 — Fashion
References: swarovski-m.jp & japantrends
One of Japan's most beloved iconic characters Hello Kitty gets a dazzling tribute in this Swarovski x House of Hello Kitty collaboration. Having joined forces before, the two brands reveal a new season of Hello Kitty madness with this House of Hello Kitty Opening.
The gallery, opening in Omotesando, Tokyo, is filled with Hello Kitty fans admiring the limited-edition figure of the icon embellished with 20,000 crystals, costing about ¥1.2 million ($14,800). The house is enveloped in pink, the brand's signature color, and displays numerous items for purchase. Earrings, bracelets and accessories filled the showcase, along with a notable clutch bag that is an Elle, Swarovski and Hello Kitty collaboration. Filled with interactive visual holograms and other cute refineries, this inventive Swarovski x House of Hello Kitty is definitely worth a visit!
The gallery, opening in Omotesando, Tokyo, is filled with Hello Kitty fans admiring the limited-edition figure of the icon embellished with 20,000 crystals, costing about ¥1.2 million ($14,800). The house is enveloped in pink, the brand's signature color, and displays numerous items for purchase. Earrings, bracelets and accessories filled the showcase, along with a notable clutch bag that is an Elle, Swarovski and Hello Kitty collaboration. Filled with interactive visual holograms and other cute refineries, this inventive Swarovski x House of Hello Kitty is definitely worth a visit!
Trend Themes
1. Luxury Character Collectibles - The Swarovski x House of Hello Kitty collaboration shows the potential for high-end, limited-edition collectibles featuring iconic characters.
2. Interactive Retail Experience - The use of visual holograms and other interactive elements in the Swarovski x House of Hello Kitty opening demonstrates the potential for immersive retail experiences.
3. Brand Collaboration - The Elle, Swarovski, and Hello Kitty clutch bag showcases the potential for successful brand collaborations in fashion and accessories.
Industry Implications
1. Collectibles - Companies that specialize in producing high-end collectibles featuring iconic characters can capitalize on the trend towards luxury character merchandise.
2. Retail - Retailers that incorporate interactive, immersive experiences into their physical spaces can create unique shopping experiences that keep consumers engaged.
3. Fashion and Accessories - Collaborations between fashion and accessory brands can create successful products that combine the reputations and audiences of each brand involved.
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