The Swarovski BE AMAZING Campaign Puts Users in the Spotlight
Jamie Danielle Munro — May 16, 2012 — Marketing
References: apps.facebook & youtube
The Swarovski BE AMAZING campaign allows users to try on a pair of fancy glasses from the comfort of the home.
All one has to do is download the Facebook app, line up their eyes with the sparkling dots in the middle of the screen and voila! Upon completing these tasks a pair of Swarovski Amazing sunglasses will appear, and contestants can jump around and show off their best dance moves. The individuals who outshine all others have the chance to win a pair of glasses from the company, and will also receive their fair share of time in the spotlight.
This is a great campaign to get users involved and optimize the power of Facebook. Just remember to not block the product when dancing and keep your eyes facing forward!
All one has to do is download the Facebook app, line up their eyes with the sparkling dots in the middle of the screen and voila! Upon completing these tasks a pair of Swarovski Amazing sunglasses will appear, and contestants can jump around and show off their best dance moves. The individuals who outshine all others have the chance to win a pair of glasses from the company, and will also receive their fair share of time in the spotlight.
This is a great campaign to get users involved and optimize the power of Facebook. Just remember to not block the product when dancing and keep your eyes facing forward!
Trend Themes
1. Virtual Eyewear Try-on - Opportunity to create virtual try-on experiences for eyewear brands, enhancing the online shopping experience.
2. Interactive Social Media Campaigns - Utilizing social media platforms to engage users in interactive brand experiences.
3. Augmented Reality Advertising - Opportunity to use augmented reality technology for advertising campaigns, creating immersive and interactive experiences.
Industry Implications
1. Eyewear Retail - Eyewear brands can leverage virtual try-on technologies to offer customers a seamless and convenient shopping experience.
2. Marketing and Advertising - Marketing agencies can incorporate interactive social media campaigns to drive brand engagement and increase customer participation.
3. Augmented Reality Technology - Companies specializing in augmented reality technology can develop innovative advertising solutions for brands looking to create unique experiences.
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