'The Last of the Beach Bums' Editorial Celebrates Oceanside Style
Jana Pijak — April 28, 2017 — Fashion
References: models & theones2watch
Photographer Marley Kate captures 'The Last of the Beach Bums,' an editorial lensed for web publication The Ones 2 Watch. The series stars models Frederik Ruegger and Sasha Belyaeva who pose in oceanside looks from labels that include Comme des Garcons, Carolina Sarria, and Alexis Bittar among other names.
In addition to spotlighting a handful of graphic and vibrantly hued t-shirts, The Last of the Beach Bums also spotlights reworked gingham prints, and motorcycle chic outerwear. Models Frederik and Sasha are captured within a suburban neighbourhood and pose beachside while donning beauty looks by hair stylist Nathan Rosenkranz and makeup artist Colleen Runne.
This surfwear editorial's edgy and youthful wardrobe is paired with rainbow-hued hair and natural makeup, adding to its overall, effortlessly cool air.
In addition to spotlighting a handful of graphic and vibrantly hued t-shirts, The Last of the Beach Bums also spotlights reworked gingham prints, and motorcycle chic outerwear. Models Frederik and Sasha are captured within a suburban neighbourhood and pose beachside while donning beauty looks by hair stylist Nathan Rosenkranz and makeup artist Colleen Runne.
This surfwear editorial's edgy and youthful wardrobe is paired with rainbow-hued hair and natural makeup, adding to its overall, effortlessly cool air.
Trend Themes
1. Surfwear Fashion - Disruptive innovation opportunity: Creating sustainable and eco-friendly surfwear that combines style with environmental consciousness.
2. Reimagined Gingham Prints - Disruptive innovation opportunity: Developing technologies to digitally print gingham patterns on various materials, allowing for customization and unique designs.
3. Motorcycle Chic Outerwear - Disruptive innovation opportunity: Integrating smart textile technology into motorcycle jackets to provide enhanced safety features and connectivity options.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborating with surfwear brands to incorporate recycled materials and develop eco-friendly production processes.
2. Textile Printing - Disruptive innovation opportunity: Offering digital printing services for gingham patterns on different fabrics to cater to the growing demand for customized fashion.
3. Motorcycle Apparel - Disruptive innovation opportunity: Creating motorcycle jackets with built-in sensors for real-time data monitoring and integration with smart devices.
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