Surfrider Foundation Sea Animal Ads Point Out Human Error
Allison Love — May 21, 2010 — Marketing
References: surfrider.org & adsoftheworld
These Surfrider Foundation Sea Animal 2010 ads depict gruesome images of humans throwing garbage at bloody sea animals. Disturbing to look at? Yes. Necessary? Entirely. The set of ads demonstrates the effects of our mindless littering, and the huge impact one jug of milk could have on ocean life.
The ads take me back to an ancient episode of 'The Simpsons,' where Lisa tried to save the sea animals from the death grip of plastic soda pop rings. These Surfrider Foundation Sea Animal ads, although vivid, do much the same thing: Make you think about the impact your garbage has on others.
The ads take me back to an ancient episode of 'The Simpsons,' where Lisa tried to save the sea animals from the death grip of plastic soda pop rings. These Surfrider Foundation Sea Animal ads, although vivid, do much the same thing: Make you think about the impact your garbage has on others.
Trend Themes
1. Awareness Marketing - Disruptive innovation opportunity: Create impactful ads that raise awareness about environmental issues using powerful visuals.
2. Sustainable Packaging - Disruptive innovation opportunity: Develop innovative packaging solutions that reduce waste and minimize the negative impact on ocean life.
3. Responsibility Campaigns - Disruptive innovation opportunity: Implement campaigns that educate and encourage individuals to take responsibility for their waste and its effects on the environment.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Incorporate powerful storytelling and visuals to create impactful advertising campaigns that provoke emotions and drive behavior change.
2. Packaging - Disruptive innovation opportunity: Explore sustainable materials and design concepts to create packaging solutions that are eco-friendly and appealing to consumers.
3. Environmental Education - Disruptive innovation opportunity: Develop interactive and engaging educational programs and resources to raise awareness about the impact of littering and promote responsible behavior.
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