Tabby Teams Up with Visa to Launch New In-Store Payment Solution
Niko Pajkovic — May 11, 2022 — Business
Tabby, a leading buy now, pay later app, has teamed up with digital payments giant Visa and M2P Fintech, Asia's biggest API infrastructure company, to launch the Tabby Visa Card.
The three-way partnership aims to make buying products in-store even easier by introducing a free virtual card that is easily accessible through the Tabby app. In addition, users will have the option to add the virtual Tabby Visa Card directly to their Apple wallets, Samsung Pay, or Google Pay, allowing them to easily tap and pay at cash-out without even needing the Tabby app.
Considering Tabby currently has over 1.5 million active shoppers in Saudi Arabia and the UAE, the new tap and pay solution should help secure the company as the Middle East's go-to buy now, pay later provider.
“Despite e-commerce growing in popularity, almost 90% of retail shopping in the Middle East still happens offline. At Tabby, we set out to create rewarding shopping experiences wherever customers purchase," said Daniil Barkalov, the COO and Co-founder of Tabby.
Image Credit: Tabby
The three-way partnership aims to make buying products in-store even easier by introducing a free virtual card that is easily accessible through the Tabby app. In addition, users will have the option to add the virtual Tabby Visa Card directly to their Apple wallets, Samsung Pay, or Google Pay, allowing them to easily tap and pay at cash-out without even needing the Tabby app.
Considering Tabby currently has over 1.5 million active shoppers in Saudi Arabia and the UAE, the new tap and pay solution should help secure the company as the Middle East's go-to buy now, pay later provider.
“Despite e-commerce growing in popularity, almost 90% of retail shopping in the Middle East still happens offline. At Tabby, we set out to create rewarding shopping experiences wherever customers purchase," said Daniil Barkalov, the COO and Co-founder of Tabby.
Image Credit: Tabby
Trend Themes
1. Virtual Payment Solutions - The collaboration between Tabby, Visa, and M2P Fintech has given rise to the virtual Tabby Visa Card, a virtual payment solution that can be directly added to popular mobile payment wallets.
2. In-store Tap and Pay - Users can tap and pay at checkout without the need for the Tabby app, making the Tabby Visa Card a convenient payment option for in-store purchases.
3. Buy Now, Pay Later - As Tabby currently has over 1.5 million active shoppers in the Middle East, the new tap and pay solution will help secure the company as the region's premier buy now, pay later provider.
Industry Implications
1. Fintech - The partnership between Tabby, Visa, and M2P Fintech is a clear indicator of the increasing collaboration between financial organizations in developing innovative payment solutions.
2. Retail - The virtual Tabby Visa Card is an example of the latest payment options available to retail shoppers, providing ease of use and convenience for in-store purchases.
3. Mobile Payment - The virtual Tabby Visa Card can be directly added to popular mobile payment wallets, further cementing the importance of mobile payment solutions in the current market.
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