adidas is Set to Drop the Monochromatic Wheat Superstar
Katherine Pendrill — February 22, 2022 — Fashion
References: hypebae
If you're looking to add more neutrals to your wardrobe, adidas' new monochromatic Wheat Superstar sneaker is the perfect pick.
This spring, adidas is giving fans a new iteration of its classic Superstar silhouette. The sneaker will now come in a chic Wheat hue. Of course, just because the shoe is all one shade, it doesn't mean this sneaker is one-note. If you look closely, you'll find a mix of textures, including suede and leather in tonal brown hues, and the brand's signature logo on the tongue and heel in black. And naturally, you'll also find the iconic three stripes down the side.
The new Wheat Superstar sneaker will launch on March 1, 2022, via adidas' online store and in select retailers.
Image Credit: adidas
This spring, adidas is giving fans a new iteration of its classic Superstar silhouette. The sneaker will now come in a chic Wheat hue. Of course, just because the shoe is all one shade, it doesn't mean this sneaker is one-note. If you look closely, you'll find a mix of textures, including suede and leather in tonal brown hues, and the brand's signature logo on the tongue and heel in black. And naturally, you'll also find the iconic three stripes down the side.
The new Wheat Superstar sneaker will launch on March 1, 2022, via adidas' online store and in select retailers.
Image Credit: adidas
Trend Themes
1. Monochromatic Sneakers - Adidas is releasing a monochromatic Wheat Superstar sneaker that mixes textures in tonal brown hues creating an opportunity for other shoe companies to experiment with monochromatic color schemes and textures.
2. Texture Mixing - Adidas' Wheat Superstar sneaker mixes suede and leather textures in tonal brown hues creating an opportunity for other shoe companies to explore different texture and color combinations in their products.
3. Signature Logo and Design - Adidas' signature logo and design elements on the Wheat Superstar sneaker highlight the importance of developing a strong brand identity that resonates with consumers.
Industry Implications
1. Footwear - The release of Adidas' monochromatic Wheat Superstar sneaker provides an opportunity for footwear companies to experiment with monochromatic color schemes and texture mixing to create unique and trendy products.
2. Fashion - The monochromatic trend is not exclusive to sneakers but rather a wider trend in fashion, providing opportunities for fashion companies to explore monochromatic color schemes and texture mixing in their designs.
3. Marketing and Advertising - Adidas' signature logo and design elements on the Wheat Superstar sneaker highlight the importance of building and promoting a brand identity that resonates with consumers, providing an opportunity for marketing and advertising agencies to assist companies in developing a strong brand identity.
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