Asda's Halloween Initiative is Both Spooky and Adorable
The supermarket Halloween campaign is a scarce initiative, however, British grocer Asda is one to keep the tradition alive.
In 2019, the company launches an add that is equal parts spooky and adorable. The video transports the viewer to the setting of a monster party, with a lush and thematically appropriate table setting. The ghoulish Halloween party is then interrupted by a knock on the door, where a group of kids -- all dressed up, of course, are waiting for their treats. The monsters seem terrified by the little ones, "in a simple-but-fun switcheroo."
Short and sweet, the supermarket Halloween initiative is clever as it really embraces that traditional October 31st spirit and all of the candy that is seamlessly inserted in the video is available for purchase at Asda locations.
In 2019, the company launches an add that is equal parts spooky and adorable. The video transports the viewer to the setting of a monster party, with a lush and thematically appropriate table setting. The ghoulish Halloween party is then interrupted by a knock on the door, where a group of kids -- all dressed up, of course, are waiting for their treats. The monsters seem terrified by the little ones, "in a simple-but-fun switcheroo."
Short and sweet, the supermarket Halloween initiative is clever as it really embraces that traditional October 31st spirit and all of the candy that is seamlessly inserted in the video is available for purchase at Asda locations.
Trend Themes
1. Spooky Supermarket Halloween Campaigns - Supermarkets can increase their Halloween sales by launching creative and spooky campaigns that attract children and adults alike.
2. Monster-themed Party Supplies - This trend creates an opportunity for businesses to offer more monster-themed party supplies that cater to kids and adults for Halloween parties.
3. Combining Spooky and Adorable Elements - Businesses can tap into the trend of combining spooky and adorable elements in their Halloween campaigns, thus attracting a wider audience.
Industry Implications
1. Retail - Retail stores can capitalize on the Halloween season by offering more decorations, costumes and treats that attract shoppers.
2. Advertising - Advertising firms can assist supermarkets with their Halloween campaigns by creating content that appeals to children and adults across various platforms.
3. Event Planning - Event planning companies can leverage the demand for unique Halloween parties and decor by offering customized and themed party planning services.
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