Xicama and Bar Lab Collaborated on a Trio of Superfood Cocktails
Laura McQuarrie — May 22, 2019 — Lifestyle
References: xicamalife & miaminewtimes
Jicama-based food and beverage line Xicama collaborated with Miami's Bar Lab to create "the world's first jicama-based cocktail," resulting in the creation of three superfood cocktail mixes. Each of the Cucumber/Ginger, Spicy Watermelon and Coconut/Pineapple drinks prominently features jicama as an ingredient, which is known for its anti-inflammatory, immune-boosting and gut-bolstering benefits.
The innovative jicama-based cocktail mixes, which are touted as better-for-you options, first made their debut at Coachella's Broken Shaker pop-up. More than 2,000 of the Xicamix, jicama, cucumber and ginger cocktails were served at the event and quickly sold out. According to Xicama CEO and founder Mona Sharma, "Modern drinkers are considering their relationship with wellness and alcohol, and cocktails with health-boosting benefits—and without booze at all—are gaining popularity."
The innovative jicama-based cocktail mixes, which are touted as better-for-you options, first made their debut at Coachella's Broken Shaker pop-up. More than 2,000 of the Xicamix, jicama, cucumber and ginger cocktails were served at the event and quickly sold out. According to Xicama CEO and founder Mona Sharma, "Modern drinkers are considering their relationship with wellness and alcohol, and cocktails with health-boosting benefits—and without booze at all—are gaining popularity."
Trend Themes
1. Superfood Cocktails - Creating cocktail mixes that incorporate superfoods, like jicama, presents an opportunity for innovative and health-conscious beverage options.
2. Better-for-you Options - The rise of cocktails that offer health benefits and cater to consumers' wellness-focused lifestyles opens up disruptive innovation opportunities in the beverage industry.
3. Non-alcoholic Cocktails - The increasing popularity of alcohol-free cocktails allows for the development of innovative and flavorful alternatives, such as jicama-based drinks.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore incorporating superfoods, like jicama, into their product offerings to cater to health-conscious consumers looking for innovative options.
2. Wellness - The wellness industry can capitalize on the trend of jicama-based cocktails by developing and promoting health-boosting ingredients and products.
3. Hospitality and Events - The hospitality and events industry can take advantage of the demand for innovative and better-for-you cocktail options by offering jicama-based drinks at their venues and events.
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