Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Candy-Flavored Energy Drinks

Clean the Sky - Positive Eco Trends & Breakthroughs

These C4 Energy Drinks Capture the Juicy Essence of Starburst

— October 4, 2021 — Lifestyle
Mars Wrigley is now introducing its first-ever partnership with an energy drink brand, C4 Energy, and with it, four candy-inspired energy drinks: Strawberry, Cherry, Orange and Lemon. These fruity and juicy flavors have been in the works for several years and the perfected formulas boast "the closest possible candy flavor experience via our zero-sugar performance energy drinks that will ignite one's taste buds and exceed flavor expectations," according to John Herman, Chief Commercial Officer of Nutrabolt.

The high-performance energy drinks are launching with a colorful tasting room by the name of the C4 Energy Mobile Candy Flavor Shop pop-up in the Los Angeles area. The collab promises to delight energy drink fans and Starburst lovers with a sweet and nostalgic taste, better-for-you energy and clinically studied functional ingredients for muscular endurance and cellular hydration.
Trend Themes
1. Candy-flavored Energy Drinks - Energy drink brands can explore opportunities to partner with confectionery companies and offer candy-inspired flavors to attract younger consumers who prioritize taste in their energy drinks.
2. Fruit-inspired Flavors - Beverage brands can capitalize on the popularity of fruity flavors by introducing a range of energy drinks that offer a variety of natural fruit flavors to appeal to consumers who are looking for tasty yet sugar-free energy options.
3. Zero-sugar Performance Energy Drinks - Beverage manufacturers can focus on product innovation and invest in research to develop zero-sugar performance energy drinks that offer a unique taste and functional benefits to meet the growing demand for products that enhance physical performance without compromising on taste.
Industry Implications
1. Energy Drink Industry - Energy drink brands can collaborate with confectionery companies to tap into a wider market segment and to leverage the popularity of confectionery brands to enhance their presence in the market.
2. Confectionery Industry - Confectionery companies can explore collaboration opportunities with energy drink brands to expand their consumer base and explore new revenue streams by leveraging their existing brand equity and customer loyalty.
3. Beverage Industry - Beverage manufacturers can invest in product development to introduce natural and sugar-free energy drinks that cater to consumers who are looking for healthier yet tasty energy options.
2.5
Score
Popularity
Activity
Freshness