These Super Menthol Ads Promise No Pungent Flavor
Amelia Roblin — July 11, 2011 — Marketing
References: leoburnett.tr & adsoftheworld
Classrooms and libraries are home to unsavory numbers of discarded morsels of chewing gum stuck to the bottoms of desks, and this repulsive practice is precisely what these Super Menthol ads aim to recreate.
The Leo Burnett advertising agency took the underside of a table and the opening of a sidewalk garbage can to as settings to demonstrate the meaning of this mint-rich mucilage product.
Instead of showing sticky dried globs of gum in these nooks, whole fists of garlic and onion are found represented on a much smaller scale, with elastic tendrils that make them more like hybrid edibles. The idea here that is instead of people dispensing of chewing gum that's lost its flavor, these Super Menthol ads suggest the snack takes away the strong savor of foods such as these.
The Leo Burnett advertising agency took the underside of a table and the opening of a sidewalk garbage can to as settings to demonstrate the meaning of this mint-rich mucilage product.
Instead of showing sticky dried globs of gum in these nooks, whole fists of garlic and onion are found represented on a much smaller scale, with elastic tendrils that make them more like hybrid edibles. The idea here that is instead of people dispensing of chewing gum that's lost its flavor, these Super Menthol ads suggest the snack takes away the strong savor of foods such as these.
Trend Themes
1. Anti-litter Campaigns - Creating innovative advertising campaigns that raise awareness about the negative impact of littering and encourage responsible disposal.
2. Alternative Chewing Gum Ingredients - Exploring new ingredients and flavors that can enhance the chewing gum experience and provide a unique selling proposition.
3. Interactive Advertisement Installations - Developing immersive and interactive ad installations that engage viewers and leave a lasting impression.
Industry Implications
1. Advertising and Marketing - Opportunities for creative agencies to develop impactful advertising campaigns for anti-litter initiatives and innovative product promotions.
2. Food and Beverage - Exploring alternative ingredients and flavors for chewing gum that cater to changing consumer preferences and offer new taste experiences.
3. Experiential Design and Technology - Creating interactive installations and experiential advertisements that merge technology and creativity for engaging brand experiences.
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