7-Eleven Introduced Super Mario Bros. Snacks
Ellen Smith — February 2, 2021 — Lifestyle
7-Eleven Japan has introduced Super Mario Bros. snacks that celebrate the franchise's 35 anniversary. This unique launch speaks to the timeless importance and influence of the highly popular game, which first launched over three decades ago.
Now, consumers can celebrate their fandom in entirely unique, photo-ready ways. The items included in the launch include a Mario Mixed Roll which is comprised of Neapolitan mushroom pasta and egg salad. Meanwhile, the Bowser Fire Breathing Super Spicy Karaage Roll, which is a spicy alternative served with fried chicken. Through the line, each character is represented through a dish, with characters such a Princess Peach featured in a dessert cup while Yoshi was recreated with a melon loaf iteration.
Image Credit: Nintendo
Now, consumers can celebrate their fandom in entirely unique, photo-ready ways. The items included in the launch include a Mario Mixed Roll which is comprised of Neapolitan mushroom pasta and egg salad. Meanwhile, the Bowser Fire Breathing Super Spicy Karaage Roll, which is a spicy alternative served with fried chicken. Through the line, each character is represented through a dish, with characters such a Princess Peach featured in a dessert cup while Yoshi was recreated with a melon loaf iteration.
Image Credit: Nintendo
Trend Themes
1. Gaming-themed Foods - Opportunity to develop food items based on popular video game characters to cater to the fans of the franchise.
2. Photo-ready Snacks - Opportunity to create aesthetically pleasing snacks that are designed to be shared on social media.
3. Nostalgia Marketing - Opportunity to target consumers who are nostalgic for popular culture from their childhood.
Industry Implications
1. Convenience Stores - Convenience stores can experiment with gaming-themed snacks to attract younger generations who are interested in video games.
2. Food and Beverage - Food and beverage companies can collaborate with gaming companies to launch products that capitalize on the nostalgia of popular video games.
3. Social Media Marketing - Marketing agencies can work with food companies to create photo-ready snacks that are designed to be shared on social media.
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