Tostitos' 'Super Bowl Ads for All' Offer Custom Invitations
Ellen Smith — January 23, 2018 — Marketing
References: mysuperbowlad.tostitos & psfk
Companies often release the most attention-grabbing and memorable ads during the Super Bowl, but this year, Tostitos is engaging with consumers through offering personalized ads in a campaign entitled 'Super Bowl Ads for All.'
Simply inputting the host's name, party location and starting time prompts the device to generate a custom video invitation that's comprised of hundreds of different combinations. Each ad features typical Super Bowl tropes, including talking babies, adorable puppies or a charming narrator. According to Pat O’Toole, the senior director of marketing "“The Super Bowl is one of the biggest times of year when friends and family get together, so our idea was to enhance that experience for fans as much as possible.”
The ads were intended to serve as invitations for Super Bowl viewing parties, making for the perfect memorable experience to share with families and friends.
Simply inputting the host's name, party location and starting time prompts the device to generate a custom video invitation that's comprised of hundreds of different combinations. Each ad features typical Super Bowl tropes, including talking babies, adorable puppies or a charming narrator. According to Pat O’Toole, the senior director of marketing "“The Super Bowl is one of the biggest times of year when friends and family get together, so our idea was to enhance that experience for fans as much as possible.”
The ads were intended to serve as invitations for Super Bowl viewing parties, making for the perfect memorable experience to share with families and friends.
Trend Themes
1. Personalized Invitations - Opportunity for businesses to offer personalized invitations for events and parties, creating a unique and memorable experience for consumers.
2. Custom Video Marketing - Companies can leverage the power of custom video content to engage with consumers and create personalized brand experiences.
3. Interactive Advertising Campaigns - Creating interactive advertising campaigns that allow consumers to actively participate and customize their experience.
Industry Implications
1. Event Planning - Event planning industry can offer personalized and custom invitation services to enhance the overall event experience for clients.
2. Digital Marketing - Digital marketing agencies can help businesses create and execute personalized video marketing campaigns to drive brand engagement.
3. Social Media Platforms - Social media platforms can provide interactive features that allow users to create and share personalized advertisements and invitations.
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