The Sunshine Sakae 2012 Ad Will Make You Giggle in Fear
Harris Jay Rosenberg Alterman — January 29, 2012 — Marketing
References: sunshine-sakae.jp & papermag
The Sunshine Sakae 2012 commercial really has nothing to do with the company's business and has everything to do slapstick humor and feet fit for a giant. Nonetheless, viewers are sure to get a laugh.
A man walking down the street is beaming with glee as he hails down a cab. The taxi rolls over his foot and the man cries out in pain. His foot is now the size of a dog, yet still the man smiles and giggles. As he tries to enter the car his foot gets jammed in the door and swells even larger and is so big that it takes up the back seat. The man continues to show his teeth and laugh in pure joy and this goes on until his foot is sticking out the window and has grown to the size of a car. Why could nothing get in the way of this man's happiness? Because he shopped at Sunshine Sakae.
This Sunshine Sakae 2012 promotion reminds one of how spectacular slapstick is, and it may even bring in a few more customers for the Japanese department store.
A man walking down the street is beaming with glee as he hails down a cab. The taxi rolls over his foot and the man cries out in pain. His foot is now the size of a dog, yet still the man smiles and giggles. As he tries to enter the car his foot gets jammed in the door and swells even larger and is so big that it takes up the back seat. The man continues to show his teeth and laugh in pure joy and this goes on until his foot is sticking out the window and has grown to the size of a car. Why could nothing get in the way of this man's happiness? Because he shopped at Sunshine Sakae.
This Sunshine Sakae 2012 promotion reminds one of how spectacular slapstick is, and it may even bring in a few more customers for the Japanese department store.
Trend Themes
1. Slapstick Commercials - Marketing campaigns that focus on humor rather than traditional product promotion may be an effective approach to reach broader audiences and create memorable brand experiences.
2. Unexpected Advertising - Ads that are creative, entertaining, and seemingly unrelated to the advertised product can capture attention and generate buzz, potentially resulting in increased brand recognition and sales.
3. Humorous Branding - Incorporating humor into a company's branding and messaging can create a more approachable and relatable image, potentially building stronger customer relationships and loyalty.
Industry Implications
1. Retail - Retailers can use humor-driven marketing campaigns to differentiate themselves from competitors and attract customers who are looking for a more entertaining shopping experience.
2. Entertainment - The entertainment industry can utilize humor in advertising to promote upcoming movies, TV shows, and other events, potentially driving higher ticket sales and viewership rates.
3. Marketing and Advertising - Humor is a key element in many successful marketing campaigns, and advertising agencies that specialize in creating humorous ads may have a competitive advantage in the industry.
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