The Phrooti Mango Water Contains Just 63 Calories Per Bottle
Michael Hemsworth — October 11, 2019 — Marketing
References: phrooti & conveniencestore
The Phrooti Mango Water has been announced by the brand as a new refreshment that puts a focus on a free-from profile to address the increasing number of consumers seeking out simplistic beverage options. Packaged in recyclable plastic bottles, the drink consists of spring water that's mixed with crushed mangoes. No added sugar or sweeteners are in the mix, which makes it applicable for consumers seeking out a cleaner option to enjoy in place of alternative drinks.
Founder of Phrooti Jerome Jacob boasted about the new Phrooti Mango Water saying, "Since we first started in 2014, we’ve tried and tested several concepts before finalising our new range of Fruit Waters, so we’re chuffed that our Mango Water will be sold in convenience stores across the country. Plus, we can’t wait to unveil our other recipes later in the year.”
Founder of Phrooti Jerome Jacob boasted about the new Phrooti Mango Water saying, "Since we first started in 2014, we’ve tried and tested several concepts before finalising our new range of Fruit Waters, so we’re chuffed that our Mango Water will be sold in convenience stores across the country. Plus, we can’t wait to unveil our other recipes later in the year.”
Trend Themes
1. Free-from Beverages - Opportunity for beverage companies to cater to the demand for simpler and healthier drink options.
2. Fruit-infused Waters - Potential for brands to create new and unique flavored waters by incorporating different fruits in the mix.
3. Sustainability in Packaging - Demand for recyclable and environmentally friendly packaging provides a chance for packaging companies to innovate and offer new solutions.
Industry Implications
1. Beverage Industry - Beverage companies can develop new product lines that cater to the increasing demand for healthier, natural, and simpler drink options.
2. Fruit and Produce Industry - Opportunity for fruit and produce companies to partner with beverage companies to supply fresh and high-quality fruits for fruit-infused drinks.
3. Packaging Industry - Packaging companies can develop innovative and sustainable packaging options to meet the increasing demand for eco-friendly and recyclable packaging solutions.
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