This Sunset Beer Packaging Prescribes Different Ales at Different Hours
Amelia Roblin — April 3, 2015 — Lifestyle
References: behance.net & packageinspiration
The consumption of alcohol is encompassed by a ritual for many people, yet it's rarely laid out as clearly as it is in the labeling of these sunset beers. Emelie Svensson of Sweden conceptualized a line of four brews that are intended to be drunk and different times of the day.
The first Suni Beer would be made for daytime drinking; it's light in taste and its percentage of alcohol, making it suitable for enjoyment on sunny days. The second is more robust, and pairs great with flavorful dinners. The third is dark and high in alcohol, making it great to get the party started. The final one is light in taste and heavy in alcohol, capable of sustaining the good time.
The clever labels of the themed sunset beer reflect the sun's lowering position in the sky. The diecut stickers let the gold of the beverage shine through, making it an attractive choice on the shelf, a cool concept, and a smart way to sell more beer.
The first Suni Beer would be made for daytime drinking; it's light in taste and its percentage of alcohol, making it suitable for enjoyment on sunny days. The second is more robust, and pairs great with flavorful dinners. The third is dark and high in alcohol, making it great to get the party started. The final one is light in taste and heavy in alcohol, capable of sustaining the good time.
The clever labels of the themed sunset beer reflect the sun's lowering position in the sky. The diecut stickers let the gold of the beverage shine through, making it an attractive choice on the shelf, a cool concept, and a smart way to sell more beer.
Trend Themes
1. Time-based Branding - Creating brand messaging and product packaging based on the time of day or occasion, creating a unique experience for consumers.
2. Personalized Alcoholic Beverages - Developing a line of alcoholic beverages that cater to a consumer's particular taste and preferences, offering a unique and personalized drinking experience.
3. Packaging Innovation - Designing creative and visually appealing packaging that complements the product, attracting consumers and creating a competitive advantage in the market.
Industry Implications
1. Alcoholic Beverages - Breweries, wineries and other alcoholic beverage producers can create their own lines of beverages that cater to different drinking occasions and preferences creating a unique and enjoyable customer experience.
2. Marketing & Advertising - Agencies could develop marketing strategies that are focused on the time of day or occasion, creating a unique brand experience and connecting with consumers on a more personal level.
3. Packaging Design - Design firms could offer creative and visually appealing packaging designs that complement the product, generating higher consumer interest and loyalty leading to more sales.
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