Vitamin A's Sunkissed EcoSoft Lounge Set Supports the BCRF
Riley von Niessen — September 22, 2020 — Social Good
References: bcrf.org & vitaminaswim
With Breast Cancer Awareness Month coming up, sustainable clothing and swimwear label Vitamin A announced that throughout October, it will donate $10 from each 'Sunkissed EcoSoft Lounge Set' that's purchased to the Breast Cancer Research Foundation. The US-based non-profit organization is dedicated to advancing breast cancer research, and is the world's largest private funder for the cause.
Vitamin A's loungewear is a universally flatting hue of rosy pink, and is made with recycled and plant-based materials. The set includes a cozy long-sleeved crewneck and sweat pants that come with elasticized ankle cuffs and an adjustable string at the waistband. Consumers can pre-order the Sunkissed EcoSoft Lounge Set on Vitamin A's website beginning on October 1st, and will be able to show their support for the BCFA with their purchase until the 31st.
Image Credit: Vitamin A
Vitamin A's loungewear is a universally flatting hue of rosy pink, and is made with recycled and plant-based materials. The set includes a cozy long-sleeved crewneck and sweat pants that come with elasticized ankle cuffs and an adjustable string at the waistband. Consumers can pre-order the Sunkissed EcoSoft Lounge Set on Vitamin A's website beginning on October 1st, and will be able to show their support for the BCFA with their purchase until the 31st.
Image Credit: Vitamin A
Trend Themes
1. Sustainable Charitable Products - Businesses can create charitable products that support a cause while being made sustainably.
2. Recycled and Plant-based Materials - Companies can use recycled and plant-based materials for their products to appeal to environmentally conscious consumers.
3. Breast Cancer Awareness Month Campaigns - Businesses can create campaigns during Breast Cancer Awareness Month to support the cause while promoting their products or services.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can make charitable and sustainable products for their customers.
2. Non-profit Organizations - Non-profit organizations can partner with businesses to create charitable products that support their cause.
3. Retail - Retail stores can participate in Breast Cancer Awareness Month campaigns by selling products that support the cause.
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