SunGard Availability Services Cleverly Advertises Its Cloud
Laura McQuarrie — December 20, 2013 — Marketing
References: learn.sungardas & blog.sungardas
One of the services that SunGard Availability Services provides is cloud hosting. To promote it, SunGard came up with a clever ad that is quite perfect for the holiday season.
Holiday dinners with family are either something you look forward to or you absolutely dread, but no matter which attitude you adopt, it certainly doesn’t seem possible to please everybody. This scenario is played out in this video. But just as things are starting to spiral out of control, help is called upon from French chef “Claude” — pronounced “cloud.”
As the video describes, “Claude” brings efficiency, agility and increased scalability, which is a very clever way to show how SunGard’s cloud computing systems can swoop in and save the day.
Holiday dinners with family are either something you look forward to or you absolutely dread, but no matter which attitude you adopt, it certainly doesn’t seem possible to please everybody. This scenario is played out in this video. But just as things are starting to spiral out of control, help is called upon from French chef “Claude” — pronounced “cloud.”
As the video describes, “Claude” brings efficiency, agility and increased scalability, which is a very clever way to show how SunGard’s cloud computing systems can swoop in and save the day.
Trend Themes
1. Cloud Hosting - Disruptive innovation opportunity: Developing more efficient and scalable cloud hosting solutions to meet the growing demand.
2. Service Videos - Disruptive innovation opportunity: Creating engaging service videos that demonstrate the benefits of a product or service in a clever and memorable way.
3. Efficiency and Scalability - Disruptive innovation opportunity: Designing systems and technologies that provide increased efficiency and scalability for businesses.
Industry Implications
1. Cloud Computing - Disruptive innovation opportunity: Revolutionizing the cloud computing industry with advanced technologies and solutions.
2. Advertising - Disruptive innovation opportunity: Innovating in the advertising industry by creating unique and captivating ways to promote products and services.
3. Food and Hospitality - Disruptive innovation opportunity: Integrating technology and efficient systems in the food and hospitality industry to enhance customer experience and improve operations.
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