Evgeniya Kuznetsova Designs Visually Informative Crystal-Like Encasements
Meghan Young — March 1, 2016 — Art & Design
References: behance.net & packagingoftheworld
At first it would be easy to assume that this series of sun protection packaging was inspired by precious stones and crystals. Although its not clear whether that's the case at all, the sharp angles of the encasements do serve a specific purpose. The steeper the angle, the more protection the sunscreen offers. This is a clever way to immediately inform a consumer to crucial information.
A student project designed by Evgeniya Kuznetsova, the sun protection packaging series is comprised of five boxes all together. Created using bright oranges, yellows and pinks, it's hard not to be drawn to the design right away. It's effective on a number of levels and would make a great gift as well since the sun protection packaging is so decorative.
A student project designed by Evgeniya Kuznetsova, the sun protection packaging series is comprised of five boxes all together. Created using bright oranges, yellows and pinks, it's hard not to be drawn to the design right away. It's effective on a number of levels and would make a great gift as well since the sun protection packaging is so decorative.
Trend Themes
1. Interactive Packaging - Creating packaging that provides real-time information and engages consumers through interactive features.
2. Visual Communication - Using visual cues and graphics on packaging to communicate important information to consumers.
3. Targeted Sun Protection - Developing sun protection products with varying levels of SPF based on specific needs and angles of sun exposure.
Industry Implications
1. Cosmetics - Incorporating innovative packaging designs that enhance the visual appeal of products and provide additional benefits to consumers.
2. Healthcare - Exploring new packaging methods for sun protection products that effectively communicate the level of protection to consumers.
3. Gift and Novelty - Capitalizing on decorative and visually appealing packaging designs to create unique and attractive gift options.
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