Bell’s Poolside Ale Blends Wheat Ale with Cherry Juice
Laura McQuarrie — June 15, 2016 — Lifestyle
References: bellsbeer & thedieline
This light and fruity summer ale from Bell’s Brewery is aptly branded 'Poolside Ale' and offers a unique alternative to other classic brews. The beer beverage can be described as a Belgian-inspired Wheat Ale that has the taste of light clove notes. This unusual ingredient is further enhanced with the addition of cherry juice from 100% Montmorency tart cherries. This fusion of flavors is suggested with the color selection for the teal and red-accented design of the Poolside Ale beer cans.
A rise in global foodie culture and experimental eating has inspired chefs, brands and consumers to add in notes of sweet, sour, spicy or savory flavors where they are least expected in food and beverage products.
A rise in global foodie culture and experimental eating has inspired chefs, brands and consumers to add in notes of sweet, sour, spicy or savory flavors where they are least expected in food and beverage products.
Trend Themes
1. Experimental Flavors - Disruptive innovation opportunity: Develop unique food and beverage products that combine unexpected flavor profiles to cater to the rising global foodie culture and experimental eating trends.
2. Fusion Beers - Disruptive innovation opportunity: Create new beer variations by combining unconventional ingredients, such as cherry juice, to appeal to adventurous beer drinkers.
3. Aesthetic Packaging - Disruptive innovation opportunity: Design visually striking packaging that reflects the unique flavor profiles of products to capture consumer attention in a crowded market.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce innovative flavor combinations and fusion products in the food and beverage industry to cater to adventurous eaters.
2. Craft Beer - Disruptive innovation opportunity: Explore unconventional ingredient combinations in craft beer production to appeal to beer enthusiasts seeking unique and flavorful offerings.
3. Packaging Design - Disruptive innovation opportunity: Provide creative and eye-catching packaging solutions for food and beverage companies looking to differentiate themselves in the market.
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