Sugarillos Packaging Gives Class to Sweetener Sticks
Amelia Roblin — June 27, 2011 — Lifestyle
References: mousegraphics.gr & thedieline
When it comes to dressing products to appeal to consumers, no detail should go forgotten, and when it comes to Sugarillos packaging, it is clear that intimate attention was paid. Believe it or not, these tiny pouches are actually single-serving sugar sachets. When have you ever seen such items look so exquisite? Mouse Graphics decided that it was time to take these saccharine commodities seriously, and give them the sophisticated experience that their contents would expect at grandma's house.
A selection of six or so antique spoons have been rendered in intricate grey-scale illustrations that suggest elaborate metal smith work. The heirloom eating utensils that mark Sugarillos packaging are encased and aligned within a clean white box to make the product look like a luxury silverware set.
A selection of six or so antique spoons have been rendered in intricate grey-scale illustrations that suggest elaborate metal smith work. The heirloom eating utensils that mark Sugarillos packaging are encased and aligned within a clean white box to make the product look like a luxury silverware set.
Trend Themes
1. Luxury Packaging - Opportunity for brands to elevate their product experience by using high-end packaging designs.
2. Nostalgic Design - Opportunity to tap into consumers' desire for sentimental and vintage aesthetics.
3. Attention to Detail - Opportunity to differentiate products by paying close attention to every aspect of the packaging design.
Industry Implications
1. Food and Beverage - Diverse range of food and beverage products have the potential to enhance their perceived value through unique packaging designs.
2. Home Decor - Opportunity for home decor brands to incorporate nostalgic design elements into their product packaging to evoke emotional connections with consumers.
3. Gifts and Souvenirs - Brands in the gifts and souvenirs industry can leverage luxury and intricate packaging designs to enhance the perceived value of their products.
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