The SUCRA Design by Mercedes Arce is Based on the Refined Sugar
Jamie Danielle Munro — May 2, 2014 — Lifestyle
References: behance.net & packageinspiration
When Mercedes Arce looked at most of the sugar packaging designs on the market, she was uninspired by what she saw. Most of the looks were quite boring and not that functional, so she set out to up the average standard of this branding with her work for Sucra.
The packaging is based on how sugar actually looks when placed under the microscope. Arce took this inspiration and created a box resembling these crystals when observed in extreme detail. The designers sugar packaging looks completely different than all others on the market, offering a functional holder for the contents. Hopefully this means other sugar brands will follow suit and update their packaging designs to hook consumers.
The packaging is based on how sugar actually looks when placed under the microscope. Arce took this inspiration and created a box resembling these crystals when observed in extreme detail. The designers sugar packaging looks completely different than all others on the market, offering a functional holder for the contents. Hopefully this means other sugar brands will follow suit and update their packaging designs to hook consumers.
Trend Themes
1. Sustainable Packaging Design - The SUCRA design by Mercedes Arce introduces a unique and visually appealing packaging design inspired by the microscopic structure of sugar crystals, presenting an opportunity for brands to explore sustainable and visually captivating packaging options.
2. Functional Branding - The SUCRA packaging design by Mercedes Arce combines aesthetics with functionality, offering a unique and practical way to hold and store sugar, suggesting an opportunity for brands to enhance their branding through functional packaging.
3. Microscopic Design Inspirations - The SUCRA packaging design by Mercedes Arce draws inspiration from the microscopic details of sugar crystals, showcasing the potential for other industries to incorporate the beauty of science and technology into their products.
Industry Implications
1. Food and Beverage - The SUCRA packaging design by Mercedes Arce presents an exciting opportunity for companies in the food and beverage industry to rethink their packaging designs and create visually engaging and functional product presentations.
2. Consumer Goods - The SUCRA packaging design by Mercedes Arce demonstrates the potential for consumer goods companies to elevate their packaging game by incorporating unique and visually captivating designs that offer functional benefits.
3. Design and Advertising - The SUCRA packaging design by Mercedes Arce inspires the design and advertising industry to explore the realm of microscopic inspirations, providing an opportunity to create innovative and captivating designs for various products.
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