Blend Bros Makes Flavorful, Globally Inspired Sugar-Free Sauces
Laura McQuarrie — November 28, 2017 — Lifestyle
References: blendbros & thedieline
Blend Bros makes a range of sugar-free sauces that aim to satisfy consumers who are looking for a guilt-free eating experience.
The four no-sugar flavors produced by Blend Bros include Smoky BBQ, Piri Piri Ketchup and Sweet Chilli, each of which has been rebranded and packaged in a transparent container with gender-neutral labeling. Although previously targeted at men, Blend Bros now hopes to makes its vibrant range of no-sugar sauces stand out to young families. The most prominent image that appears on the front of the playfully designed bottles is a large "O" shape, which reiterates the sugar-free contents of the package.
Many people are now looking to significantly reduce the amount of sugar they consume, leading food and beverage brands to reformat, rebrand and retarget their free-from products to the health-conscious consumer.
The four no-sugar flavors produced by Blend Bros include Smoky BBQ, Piri Piri Ketchup and Sweet Chilli, each of which has been rebranded and packaged in a transparent container with gender-neutral labeling. Although previously targeted at men, Blend Bros now hopes to makes its vibrant range of no-sugar sauces stand out to young families. The most prominent image that appears on the front of the playfully designed bottles is a large "O" shape, which reiterates the sugar-free contents of the package.
Many people are now looking to significantly reduce the amount of sugar they consume, leading food and beverage brands to reformat, rebrand and retarget their free-from products to the health-conscious consumer.
Trend Themes
1. Sugar-free Sauces - The trend of sugar-free sauces caters to health-conscious consumers seeking guilt-free eating experiences.
2. Transparent Packaging - Transparent containers and gender-neutral labeling offer visual appeal and accessibility to a wider range of consumers.
3. Reducing Sugar Consumption - The increasing demand for reduced sugar products is prompting food and beverage brands to reformulate and rebrand their offerings.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into the sugar-free sauce trend by developing innovative, healthier condiment options.
2. Packaging - The transparent packaging trend presents opportunities for packaging manufacturers and designers to create visually appealing and consumer-friendly designs.
3. Health and Wellness - The growing emphasis on reducing sugar intake opens up opportunities for health and wellness industries to promote and develop sugar-free alternatives.
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