The Jelly Belly Sugar-Free Chewing Gum Recreates Favorite Flavors
Laura McQuarrie — May 24, 2019 — Lifestyle
References: fordgum & foodbusinessnews.net
At the Sweets & Snacks Expo, Ford Gum & Machine Co. introduced a new line of officially licensed Jelly Belly sugar-free chewing gum. The chewing gum products are sold in classic blister packs and offer a way for those with a sweet tooth to indulge in favorite flavors like Island Punch, Watermelon, Very Cherry and Berry Blue in a different way.
While the pieces of chewing gum are white and softly rectangular in shape, they are flecked with small yet colorful pieces that reference the unique flavors inspired by the iconic jelly beans. As well as appealing to consumers with their sugar-free properties, these chewing gum pieces will also draw in those who want to indulge their nostalgia and others who are looking for an alternative to actually eating candy.
While the pieces of chewing gum are white and softly rectangular in shape, they are flecked with small yet colorful pieces that reference the unique flavors inspired by the iconic jelly beans. As well as appealing to consumers with their sugar-free properties, these chewing gum pieces will also draw in those who want to indulge their nostalgia and others who are looking for an alternative to actually eating candy.
Trend Themes
1. Sugar-free Gum with Candy Flavors - Sugar-free gum that recreates popular candy flavors is a growing trend that appeals to people with a sweet tooth and health-conscious consumers.
2. Nostalgia-inspired Confectionery Products - Confectionery companies are introducing new products inspired by nostalgic flavors to attract consumers in search of unique experiences.
3. Alternative Snacking Options - Consumers are seeking healthier snacking options, such as sugar-free gum with candy flavors, as a tastier and guilt-free option.
Industry Implications
1. Confectionery Industry - The confectionery industry can capitalize on the growing demand for unique and healthier candy options by developing sugar-free gum with candy flavors.
2. Health and Wellness Industry - The health and wellness industry can promote sugar-free gum with candy flavors as a healthier snacking alternative to traditional candy.
3. Retail Industry - Retailers can showcase sugar-free gum with candy flavors as a new and unique addition to their candy and gum section to attract consumers.
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