Subway Running Sneakily Spreads the Word About Ray-Bans
Michael Hines — January 22, 2011 — Marketing
Ray-Ban is trying to sneakily spread the word about their sunglasses with the Subway Running video. The short video follows one man as he runs through five subway cars before the train leaves the station.
While the actual action portion of the video is blurred the guy does actually make it to the end of the train with his sunglasses intact before it leaves the station. The Subway Running video is shot from a handheld camera which makes it look like more of a viral video and less of an advertisement.
While the actual action portion of the video is blurred the guy does actually make it to the end of the train with his sunglasses intact before it leaves the station. The Subway Running video is shot from a handheld camera which makes it look like more of a viral video and less of an advertisement.
Trend Themes
1. Viral Marketing Videos - Opportunity for businesses to create and share captivating videos that can go viral, promoting their products or services.
2. Experiential Marketing - Businesses can create immersive and memorable experiences, like the Subway Running video, to engage and connect with their target audience.
3. User-generated Content - Encouraging customers to create and share their own content, like running challenges, can increase brand awareness and create a sense of community.
Industry Implications
1. Fashion - Fashion brands can leverage viral videos to showcase their products in creative ways and reach a larger audience.
2. Travel and Tourism - By creating visually appealing and shareable videos, travel and tourism companies can inspire people to explore new destinations and experiences.
3. Advertising and Marketing - Using innovative and unconventional methods, such as viral videos, businesses in the advertising and marketing industry can capture attention and generate brand awareness for their clients.
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