The No Ad App Turns Ads Into an Augmented Reality Subway Art Gallery
Alyson Wyers — September 25, 2014 — Marketing
References: noad-app & fastcoexist
This augmented reality app turns advertising in the New York City transit system into a subway art gallery. New York-based street artist Jordan Seiler believes the unceasing visual ads could be having a negative effect on commuters, explaining "I think that overconsumption of advertising is detrimental to your mental health." To address the issue, he brought together 50 other artists to contribute to the No Ad app.
In the same way that some people feel passionately about community clean-ups and garbage picking, Seiler wants to get rid of advertising in public space all together. Calling it a social issue, the artist advocates replacing alcohol, tobacco and tv ads with artwork while public health posters remain. The free subway art gallery app has targeted 100 adds so far.
In the same way that some people feel passionately about community clean-ups and garbage picking, Seiler wants to get rid of advertising in public space all together. Calling it a social issue, the artist advocates replacing alcohol, tobacco and tv ads with artwork while public health posters remain. The free subway art gallery app has targeted 100 adds so far.
Trend Themes
1. Subway Art Galleries - Augmented reality apps turning subway advertising into art galleries provide opportunities for disruptive innovation in digital advertising and mobile app development.
2. Advertising Disruption - Replacing traditional advertising with user-generated or artist-created content presents opportunities for disruption and innovation in advertising and marketing industries.
3. Mental Health Marketing - Focusing on mental health and wellness in marketing campaigns and replacing traditional ads with mental wellness content presents opportunities for disruption in healthcare and advertising industries.
Industry Implications
1. Digital Advertising - Augmented reality apps provide opportunities for digital advertising companies to innovate and create more engaging and interactive advertising experiences.
2. Mobile App Development - Developing apps that incorporate augmented reality features presents opportunities for innovation in mobile app development and user experience design.
3. Healthcare - Replacing traditional ads with mental health and wellness content presents opportunities for disruption and innovation in healthcare marketing and education.
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