Subway and Cadbury Created a SubMelt with Cadbury Creme Egg
Laura McQuarrie — April 5, 2023 — Lifestyle
References: famouscampaigns
For one day only across select restaurants in the UK, Subway will be serving a limited-edition SubMelt made with Cadbury. This savory-sweet sandwich made with creme egg is a special Easter weekend treat and it promises to be "golden toasted on the outside and deliciously gooey on the inside."
Creme eggs are one of the more divisive Easter chocolate treats and the SubMelt made with Cadbury Creme Egg will be just as polarizing, even if it will only be around for a very short time. Whether or not people love or hate the idea, this unconventional Easter sandwich will undoubtedly attract people who are eager to see what Subway's Italian White Bread would taste like with a filling of Cadbury Creme Eggs.
Creme eggs are one of the more divisive Easter chocolate treats and the SubMelt made with Cadbury Creme Egg will be just as polarizing, even if it will only be around for a very short time. Whether or not people love or hate the idea, this unconventional Easter sandwich will undoubtedly attract people who are eager to see what Subway's Italian White Bread would taste like with a filling of Cadbury Creme Eggs.
Trend Themes
1. Savory-sweet Combinations - There's an opportunity for restaurants to experiment with unique combinations of sweet and savory flavors in both savory dishes and desserts.
2. Limited-edition Offerings - Creating a limited-edition item can generate buzz and drive traffic to a restaurant or brand.
3. Collaborations Between Brands - Collaborations between two popular brands can create excitement among consumers and bring attention to both brands involved.
Industry Implications
1. Fast Food - Fast food chains can benefit from experimenting with unusual menu offerings and limited-time promotions to attract customers.
2. Confectionery - Confectionery companies can collaborate with other brands to create unique products that generate interest among consumers.
3. Restaurant - Restaurants can capitalize on the trend of unique food offerings by experimenting with new and unusual flavor combinations to attract customers.
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