SUB-AGE Launches a Limited Collaborative Collection Full of Graphics
Japanese imprint label SUB-AGE follows its Spring/Summer 2018 collection with a range of new and limited apparel and footwear. The newest capsule is comprised of pieces that take on the motif of horrorcore visuals. The apparel offerings include long sleeve shirts, t-shirts, wide collared camp shirts, a shoulder bag, and sneakers.
Most of the new SUB-AGE pieces boast horror motif imagery and texts including t-shirts that have 'CRACK HEAD' and 'DEVILOCK' branding details on the chest and sleeves. Every garment boasts a different, yet violent visual print as a nod to the theme. The skate sneakers are packed inside a box that bears a black coffin graphic detail as an additional nod to the overall horror motif. The items will be available for purchase online at SUB-AGE's ZOZOTOWN website.
Most of the new SUB-AGE pieces boast horror motif imagery and texts including t-shirts that have 'CRACK HEAD' and 'DEVILOCK' branding details on the chest and sleeves. Every garment boasts a different, yet violent visual print as a nod to the theme. The skate sneakers are packed inside a box that bears a black coffin graphic detail as an additional nod to the overall horror motif. The items will be available for purchase online at SUB-AGE's ZOZOTOWN website.
Trend Themes
1. Horrorcore-themed Apparel - Opportunity for brands to explore horror-themed designs in their clothing collections.
2. Graphic Print Shirts - Growing demand for shirts with striking visuals, allowing for creative design opportunities.
3. Limited Collaborative Collections - Partnerships between brands to create exclusive and unique apparel and footwear offerings.
Industry Implications
1. Fashion - Fashion brands can tap into the horrorcore trend by incorporating horror-themed visuals into their clothing lines.
2. Streetwear - Streetwear brands can leverage graphic print shirts to cater to the growing demand for unique and eye-catching designs.
3. E-commerce - Online retailers can capitalize on the popularity of limited collaborative collections by offering exclusive products through their platforms.
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