Viral Clothing Label Targets Street Kids
Hernando Gomez Salinas — March 22, 2007 — Pop Culture
References: baspotting.blogspot
A group of UBA's (University of Buenos Aires) graphic designers created "SUBA," a clothing label that 'lives' Street Art.
Using the walls of Buenos Aires, they obtained a position as being the "official clothing" of the underground. They are street cool because they are for people who live on the "street" in Buenos Aires. "
Suba designs have been made with the help of the many worldwide artists who collaborate in the clothing design.
At the moment its art based on "junkie" rabbits, funny mushrooms, and fantastic characters is shaped in the city and to be wear by skaters, surfers, bikers, and specially "graffiti kids" in Buenos Aires.
Using the walls of Buenos Aires, they obtained a position as being the "official clothing" of the underground. They are street cool because they are for people who live on the "street" in Buenos Aires. "
Suba designs have been made with the help of the many worldwide artists who collaborate in the clothing design.
At the moment its art based on "junkie" rabbits, funny mushrooms, and fantastic characters is shaped in the city and to be wear by skaters, surfers, bikers, and specially "graffiti kids" in Buenos Aires.
Trend Themes
1. Street Art Fashion - Clothing brands can create art-based designs that reflect and promote street art culture to appeal to skaters, bikers, and graffiti kids.
2. Collaborative Design - Clothing brands can invite worldwide artists to participate in the design process to enhance brand authenticity and appeal to art lovers.
3. Underground Branding - Clothing brands can leverage underground identities associated with street art and culture to disrupt traditional branding strategies and attract new consumer segments.
Industry Implications
1. Fashion - Fashion brands can incorporate street art-based clothing designs to expand their product lines and appeal to a larger consumer demographic.
2. Art - Artists can collaborate with clothing brands to leverage their art in new ways and reach wider audiences, creating a new revenue stream for their work.
3. Marketing - Marketing agencies can incorporate street art-inspired branding strategies to reach younger, urban consumers and differentiate their clients from traditional marketing approaches.
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