W Mag's 'Phresh Out the Runway' Photoshoot Stars Rihanna and More
Meghan Young — August 12, 2014 — Fashion
Heavy weights Rihanna, Naomi Campbell and Iman appear as a crew of stylish superstars in the September 2014 issue of W Magazine. Clad in pieces designed by Olivier Rousteing, the creative director of Balmain, they are couture goddesses in bright colors, luxury textures and feminine silhouettes that are all perfect for the fall season.
Shot by photographer Emma Summerton, the stylish superstars "represent everything the new Balmain is about--luxury, insouciance and fearless style that stands the test of time," as Models.com aptly puts it. Rousteing himself states, “My job is not just to design clothes but to also give a new vision to fashion." Through racial diversity, elegance and youth, he manages to succeed with flying colors. It will be exciting to see what he comes up with next.
Shot by photographer Emma Summerton, the stylish superstars "represent everything the new Balmain is about--luxury, insouciance and fearless style that stands the test of time," as Models.com aptly puts it. Rousteing himself states, “My job is not just to design clothes but to also give a new vision to fashion." Through racial diversity, elegance and youth, he manages to succeed with flying colors. It will be exciting to see what he comes up with next.
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Industry Implications
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3. Creative Direction - Disruptive innovation opportunity: Redefining the role of creative directors in fashion by not only focusing on designing clothes but also delivering a new vision that resonates with consumers.
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