Gymnast Luci Romberg Promotes Eggs With Daredevil Stunts
Vincent Salera — March 16, 2009 — Marketing
This commercial for the American Egg Board certainly has the “it†factor. Luci Romberg, a free runner, National Champion gymnast, martial artist and stunt woman, catches your attention from the very first second until the last.
What a great choice to help show the health benefits of eggs. This cool ad was created by advertising agency Andrew Douglas of Anonymous Content and GREY NYC.
Implications - With the general public continuing to focus on the importance of being health conscious and avoiding heavily processed, additive ridden foods, there has been a 'return to the basics' fervor among the health conscious public. Commercials that appeal to this impulse while focusing on the various benefits of these foods stand to benefit from the media attention focused on eating healthful food.
What a great choice to help show the health benefits of eggs. This cool ad was created by advertising agency Andrew Douglas of Anonymous Content and GREY NYC.
Implications - With the general public continuing to focus on the importance of being health conscious and avoiding heavily processed, additive ridden foods, there has been a 'return to the basics' fervor among the health conscious public. Commercials that appeal to this impulse while focusing on the various benefits of these foods stand to benefit from the media attention focused on eating healthful food.
Trend Themes
1. Return to the Basics - Opportunity for companies to create commercials that appeal to the health-conscious public by promoting the benefits of natural, minimally processed foods.
2. Health Conscious Marketing - Opportunity for brands to capitalize on the trend of consumers focusing on their health and well-being by advertising products that promote a healthy lifestyle.
3. Viral Advertising - Opportunity for companies to create eye-catching and attention-grabbing commercials that feature daring stunts or unconventional approaches to promote their products.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to market natural and minimally processed products that appeal to health-conscious consumers.
2. Fitness and Wellness - Opportunity for fitness and wellness brands to collaborate with athletes or individuals with unique capabilities to showcase the benefits of their products.
3. Marketing and Advertising - Opportunity for advertising agencies to create innovative and viral campaigns that capture consumer attention and generate buzz for their clients' products.
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