The #EggDishChallenge on TikTok with a Rebound Post-Pandemic
Laura McQuarrie — June 23, 2021 — Lifestyle
References: incredibleegg.org & prnewswire
The American Egg Board (AEB) and celebrity chef Connie Lovely Jackson, also known as Chef Lovely, are teaming up for the TikTok #EggDishChallenge, which aims to inspire consumers and support restaurants after a difficult few years in business. The challenge is being held with the aid of influencers across the country so that they can share their favorite local restaurants and nudge people to eat out more.
Every restaurant tagged in a TikTok with the #EggDishChallenge hashtag will be entered for a chance to receive one of ten $10,000 donations and Chef Lovely will help to choose the top 10 deserving restaurants. Since the start of the pandemic, research reveals that one in four Americans is eating more eggs since the pandemic started, which provides plenty of opportunity for restaurants.
Every restaurant tagged in a TikTok with the #EggDishChallenge hashtag will be entered for a chance to receive one of ten $10,000 donations and Chef Lovely will help to choose the top 10 deserving restaurants. Since the start of the pandemic, research reveals that one in four Americans is eating more eggs since the pandemic started, which provides plenty of opportunity for restaurants.
Trend Themes
1. #eggdishchallenge - The challenge promotes egg-focused dishes on social media and offers an opportunity for restaurants to increase their customer base through exposure.
2. Influencer Marketing - Partnering with influencers can help restaurants with marketing and promotion, as well as reaching out to potential customers.
3. Post-pandemic Recovery - The initiative supports restaurants as they recover from pandemic-related financial losses and encourages people to dine out again.
Industry Implications
1. Restaurant Industry - Restaurants can leverage the #EggDishChallenge to market their egg-focused dishes to a wider audience and potentially attract new customers.
2. Social Media Industry - The popularity of the #EggDishChallenge highlights the importance of social media as a marketing tool for restaurants and businesses.
3. Egg Industry - The increased demand for eggs during the pandemic presents a unique opportunity for the egg industry to partner with restaurants and promote egg-based dishes.
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