Student Flights Shows Why People Should Travel Early in Life
Riley von Niessen — April 19, 2017 — Marketing
Student Flights is a company that offers economically priced travel options for consumers who primarily fall into the Millennial and Generation Z demographics.
With its new promotional stunt, titled Babybot after the infant-like robot that it features, Student Flights reveals why it believes that it's better to travel before one becomes laden with responsibilities. To show this, the company challenged Loyiso Madinga to attend a music festival while taking care of the Babybot.
He starts out feeling pretty positive about the whole thing, but when the Babybot starts spouting strange fluids and crying nonstop, he's eager to enjoy the festivities on his own. By showing how responsibilities can make it more difficult to travel, Student Flights prompts youthful consumers to invest in trips as soon as possible.
With its new promotional stunt, titled Babybot after the infant-like robot that it features, Student Flights reveals why it believes that it's better to travel before one becomes laden with responsibilities. To show this, the company challenged Loyiso Madinga to attend a music festival while taking care of the Babybot.
He starts out feeling pretty positive about the whole thing, but when the Babybot starts spouting strange fluids and crying nonstop, he's eager to enjoy the festivities on his own. By showing how responsibilities can make it more difficult to travel, Student Flights prompts youthful consumers to invest in trips as soon as possible.
Trend Themes
1. Youth Travel Opportunities - There is an opportunity for travel companies to target younger generations and promote the benefits of travelling early in life.
2. Humorous and Provocative Promotional Strategies - There is an opportunity for companies to use humorous and provocative promotional strategies to attract attention and engage with younger generations.
3. Robotic Companionship - There is an opportunity to provide robotic companionship to travel enthusiasts as a means of making travel more appealing and stress-free.
Industry Implications
1. Travel - Travel companies should invest in developing economical travel options and compelling advertising campaigns aimed at younger demographics to attract new customers.
2. Technology - There is an opportunity for technology companies to develop robotic companionship devices that can be used to attract travel enthusiasts and make travel more enjoyable and stress-free.
3. Entertainment - Entertainment companies can partner with travel companies to offer bundled packages that appeal to younger demographics and create unique and memorable travel experiences.
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