Strongbody Apparel Makes Tech-Focused Sportswear in Canada
Mary Van Puymbroeck — June 30, 2017 — Social Good
References: strongbodyapparel & coolhunting
Vancouver-based Strongbody Apparel makes high-quality activewear while aiming to be as environmentally friendly and socially conscious as possible.
All of Strongboy's clothing is made and designed in Canada using ethical working conditions so its presence contributes to the local economy. Strongbody Apparel has created a unique odor-preventing nanotechnology using seafood. Chitosan is a naturally anti-bacterial fiber derived from shrimp and crab shells to provide odor-resisting technology that is environmentally friendly and non-toxic. Strongbody's Buy One Feed One initiative contributes to food-based programs for children.
One of the brand's star products is its 'Pulse Elite T-Shirt'. This piece features moisture-wicking, waterproof and odor-fighting fabric along with anti-chaffing flatlock style seams. Available in five color options, this hard working t-shirt is the perfect companion no matter the activity.
All of Strongboy's clothing is made and designed in Canada using ethical working conditions so its presence contributes to the local economy. Strongbody Apparel has created a unique odor-preventing nanotechnology using seafood. Chitosan is a naturally anti-bacterial fiber derived from shrimp and crab shells to provide odor-resisting technology that is environmentally friendly and non-toxic. Strongbody's Buy One Feed One initiative contributes to food-based programs for children.
One of the brand's star products is its 'Pulse Elite T-Shirt'. This piece features moisture-wicking, waterproof and odor-fighting fabric along with anti-chaffing flatlock style seams. Available in five color options, this hard working t-shirt is the perfect companion no matter the activity.
Trend Themes
1. Eco-friendly Activewear - The trend of eco-friendly activewear presents opportunities for innovative companies to develop sustainable and environmentally conscious sportswear solutions.
2. Nanotechnology in Apparel - The adoption of nanotechnology in apparel manufacturing opens up opportunities for disruptive innovation in odor-preventing and performance-enhancing textiles.
3. Socially Conscious Fashion - The rise of socially conscious fashion creates space for brands to contribute to social causes and make a positive impact through their business practices.
Industry Implications
1. Athletic Apparel - The athletic apparel industry can explore disruptive innovation by integrating sustainable materials and technologies into their product offerings.
2. Textile Manufacturing - The textile manufacturing industry can leverage nanotechnology advancements to create fabrics with enhanced performance attributes, such as odor-resistance and moisture-wicking properties.
3. Children's Food Programs - The children's food programs industry can benefit from partnerships with socially conscious apparel brands like Strongbody Apparel, aligning their initiatives and contributing to the fight against food insecurity.
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