Jordan Brand Unveils the Air Jordan 1 Low Hologram Shoe
The Air Jordan 1 Low sneaker model gets another rendition with the unveiling of the Hologram design. It celebrates iconic basketball athlete Michael Jordan with a spotlight on the lateral side of the shoe. There, wearers can find a holographic side panel that depicts a scene of Jordan during the time he spent with the Chicago Bulls and with Team USA during the Olympics.
The sneaker itself has a tonal black foundation made from leather materials before being accented with paneling at leads all the way to the back. The medial side of the shoe features the traditional Swoosh branding accent. More branding comes through at the tongue embroidery and the printed insoles before being rounded out with white midsoles and black outsoles.
Image Credit: Nike
The sneaker itself has a tonal black foundation made from leather materials before being accented with paneling at leads all the way to the back. The medial side of the shoe features the traditional Swoosh branding accent. More branding comes through at the tongue embroidery and the printed insoles before being rounded out with white midsoles and black outsoles.
Image Credit: Nike
Trend Themes
1. Holographic Sneakers for Athletes - Brand-specific holographic designs on sneakers to honor or celebrate athletes can be a disruptive innovation opportunity for sports companies.
2. Personalized Athlete Branding - Adding personalized branding to athlete-themed footwear designs can be a disruptive innovation opportunity for fashion and sports brands.
3. Unique Athlete Memorabilia - Creating unique and tangible memorabilia for fans that celebrate iconic athletes can be a disruptive innovation opportunity for sports merchandise companies.
Industry Implications
1. Sports Fashion - Sports fashion companies can utilize athlete-themed sneaker designs to differentiate themselves and stand out in the market.
2. Sports Merchandise - Sports merchandise companies can create unique and tangible items for fans to celebrate their favorite athletes and teams.
3. Sports Equipment - Sports equipment companies can create personalized equipment for athletes that includes their branding and personal touch.
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