The 'Strawberry Smartpot' by AKU Makes Opening Easy
Jamie Danielle Munro — September 6, 2014 — Marketing
References: aku.co & packageinspiration
There are times when certain packaging designs can be more frustrating than anything, with some being impossible to open, but Strawberry Smartpot is ensuring that this does not happen. The company hired AKU to come up with a design that could protect the contents when transported, but also not be a pain to unfold.
As such the contents easily slip out of the box, allowing buyers to enjoy what's inside instead of being faced with something that requires a serious scissor job. For materials, AKU used a glossy white paper for the outside, combined with cardboard on the inside for a more eco-friendly angle. All users must do after opening the box is plug in the product, and watch things grow.
As such the contents easily slip out of the box, allowing buyers to enjoy what's inside instead of being faced with something that requires a serious scissor job. For materials, AKU used a glossy white paper for the outside, combined with cardboard on the inside for a more eco-friendly angle. All users must do after opening the box is plug in the product, and watch things grow.
Trend Themes
1. Convenient Packaging - Companies should focus on packaging designs that make it easy for consumers to access their products.
2. Eco-friendly Materials - Packaging designers can explore the use of eco-friendly materials to appeal to environmentally conscious consumers.
3. Smart Packaging - Smart packaging that makes use of technology to improve user experience is a growing trend in the industry.
Industry Implications
1. Food and Beverage - Convenient and eco-friendly packaging designs can create disruptive innovation opportunities in the food and beverage industry.
2. Health and Wellness - Smart packaging can help companies in the health and wellness industry provide a better experience for their consumers.
3. E-commerce - E-commerce companies can benefit from convenient and eco-friendly packaging designs that are also easy and cost-effective to ship.
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