Stranger & Sons Draws on Traditional Indian Flavors and Traditions
Justin Lam — September 29, 2018 — Lifestyle
References: lbb.in & thedieline
Gin is often heavily associated with London or the UK, but Stranger & Sons is hoping to create an Indian gin industry through its uniquely Indian expression. Created by Third Eye Distillery, Stranger & Sons is one of the first gins to be distilled in the country since the 1940s. Like former Indian gins, this new spirit compliments the traditional juniper flavor with healthy doses of licorice, pepper, nutmeg, mace, coriander, angelica, cassia bark, and a mix of Indian citrus peels, including Gondhoraj Limes.
Crafted based on Indian traditions of knowledge, skill, recipes, and history, Stranger & Sons draws its name from the idea of generational business. The inclusion of "& Sons" in the name plays on the idea of familial origins and multiple generations being involved in the same business. This is key to the branding of the spirit as the gin hopes to invoke a new era of distilling in India.
Image Credit: Third Eye Distillery
Crafted based on Indian traditions of knowledge, skill, recipes, and history, Stranger & Sons draws its name from the idea of generational business. The inclusion of "& Sons" in the name plays on the idea of familial origins and multiple generations being involved in the same business. This is key to the branding of the spirit as the gin hopes to invoke a new era of distilling in India.
Image Credit: Third Eye Distillery
Trend Themes
1. Indian Crafted Gins - Opportunity for craft gin distilleries in India to create unique expressions infused with traditional Indian flavors and ingredients.
2. Revival of Traditional Indian Spirits - The rise of Indian gins signals a resurgence of traditional spirits in the country, providing an opportunity for distillers to experiment with local botanicals and flavors.
3. Generational Business Branding - The success of Stranger & Sons highlights the potential for spirits brands to incorporate generational storytelling and familial origins in their branding, adding a unique appeal to consumers.
Industry Implications
1. Craft Distilleries - Craft distilleries have the opportunity to leverage the popularity of Indian crafted gins to introduce unique gin expressions and expand the market.
2. Beverage Industry - The emergence of Indian gin and the use of traditional Indian flavors opens up new opportunities for product innovation within the wider beverage industry, including cocktails and mixology.
3. Alcohol and Spirits - The Indian gin industry presents a disruptive innovation opportunity within the alcohol and spirits sector, offering a new market segment and potential for growth.
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