Stopache Campaign Shows Situations That May Cause Migraines
Amelia Roblin — May 7, 2011 — Lifestyle
References: mudra & adsoftheworld
It's hard not to fret the small stuff, but this Stopache campaign offers insignificant-to-serious situations, which may give you a massive headache.
There's nothing worse than a trashed house after a party at your place -- or could a festive goat or a couple of officers in your living room contribute to the decline of your mental state and circumstances? What about when your sweet young daughter brings home a street bum? Maybe you'd be more worried if it was an older man -- or a woman!
The DDB Mudra Group of India has put together these three triptych prints to demonstrate several levels of anxiety. The Stopache campaign asserts that this particular pain relief product can manage migraines of any scale, no matter the cause.
There's nothing worse than a trashed house after a party at your place -- or could a festive goat or a couple of officers in your living room contribute to the decline of your mental state and circumstances? What about when your sweet young daughter brings home a street bum? Maybe you'd be more worried if it was an older man -- or a woman!
The DDB Mudra Group of India has put together these three triptych prints to demonstrate several levels of anxiety. The Stopache campaign asserts that this particular pain relief product can manage migraines of any scale, no matter the cause.
Trend Themes
1. Anxiety-inducing Advertisements - Creating ads that play on people's anxieties and fears to promote problem-solving products.
2. Mental Health-focused Advertising - Advertising campaigns focused on mental health and mental wellness solutions.
3. Problem-solving Pain Relief Ads - Creating ads that show how pain relief products can solve specific problems or alleviate discomfort caused by stressful or anxiety-inducing situations.
Industry Implications
1. Pharmaceutical Industry - There is an opportunity for pharmaceutical companies to create pain relief products that address the discomfort and pain caused by anxiety-inducing situations.
2. Advertising Industry - There is a growing market for advertising agencies to create campaigns that focus on mental health and wellness solutions that address anxieties and stressors people face.
3. Mental Health Industry - There is an opportunity for the mental health industry to collaborate with the pharmaceutical industry to create solutions for specific mental health issues caused by anxiety and stress.
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